Archive for the ‘blogs’ Category

Apple Watch: PR Blunder or PR Perfection?

May 14, 2015

Two words can instantly spark a heated debate: Apple Watch. The device has created two schools of thought- it sucks, or it’s genius. Try to find someone on the fence and you’ll be sorely disappointed. For Apple “fanboys” like me, there’s no doubt it’s a cool device – well-designed, fills a niche no other technology I have does, and above and beyond any other wearable on the market. To everyone else it’s “Why do I need it?” “Why would I spend $800 to not look at my phone as much as I do now?” or “They’re just dumb.” Debate aside, one thing seems to escape everyone talking about it. If you’re debating the watch, Apple’s unmatched PR machine is working.

Does anyone need a smartwatch?
Apple Watch is a hard sell. It has incredible capabilities but do mainstream consumers think they need them? Probably not, but they may want them eventually and Apple has the clout to make that happen. Before Apple Watch, smartwatches were clunky, fairly ugly and nearly all were marketed to the same audience as Casio’s calculator watches from the 80s. They had no mainstream appeal and even less functionality.

On the other hand, Apple has an ecosystem of more than 3,500 apps for Apple Watch alone and 1.2 million on iOS. Developers will innovate new apps specifically for Apple Watch, leading to more coverage of the watch, more interest and more debate as the device’s appeal continues to grow.

Apple is making smartwatches cool.
Apple’s already won the battle in making a smartwatch cooler than they’ve ever been. But is that enough for a device with a price tag ranging from $349 to more than $14,000? Apple’s betting on fashion-aware celebrities and consumers to adopt the watch. And shortly before launch it was already around the wrists of Beyonce, Pharell, Drake, Sam Smith, Katy Perry and Chanel creative director Karl Lagerfeld. Meanwhile the Apple PR team made no small effort to make sure the watch was reviewed by fashion magazines from GQ to Vogue and the most influential watch experts in the world, making the device known as more than just a “mini-computer.”

In order for Apple Watch to be successful it needs to be seen as cool, fashionable, desired, capable and most importantly worth your money. For an item nobody truly needs, Apple’s already proven that they’re able to make people want it. In the end, that’s all that matters. The reviews have been positive (with a caveat here or there), the thousands of articles keep on coming, the debate wages on, yet the bottom line remains – Apple has already sold 3.2 million watches in just over a month.

The Apple Watch is already set to outpace the iPhone in first-year sales. It looks like their PR team is succeeding where others have failed, again.

 

If a blog is written in the blogosphere and no one is around to read it- does it still make a sound?

October 15, 2014
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Photo: Sebastien Wiertz

When I started my own book review blog in 2010, I thought it would be easy to attract readers.  But I quickly learned how wrong my assumption was.  Because the blogosphere is a crowded space, writing great content does not guarantee readers will follow.  After learning this lesson, I had to find ways to push out my content so readers would find it, and then become loyal followers.

Readers of this blog might be wondering, with the plethora of blogs out there how do  writers ensure their content stands out from the crowd?   Without readership- many blog messages can get lost in the shuffle and writers lose the opportunity to showcase their work and get their thoughts/opinions/expertise out to target audiences.

Bottom line- a writer can have a great blog with top-quality content, but without readers the blog’s existence is pointless.  This is why blog promotion is so important. At EZG, we’re constantly coaching our clients to promote their blogs since there is good, quality material in them.

For our readers, we’ve provided three easy tips for gaining blog readership:

  1. Make the blog easy to find

This tip may sound like common sense, but it’s surprising how many websites have a hidden blog tab or link. If site visitors are required to search the site to find the blog content, they will usually not continue the search.  By placing the blog front and center on the homepage, the content maintains visibility by being just a simple click away.

  1. Utilize social networks

A blog lives (and gains popularity) on the internet- and what better way to ensure your blog gets the eyeballs you crave? By spreading it on social networks.  When bloggers tap into their social networks, they’re ensuring hundreds (to thousands) of readers are exposed to the link.

We advise bloggers to share the links to their blogs multiple times a day to reach those who may be surfing the social sites at different times.

Bonus tip* Hashtags and @mentions are great tools for potential readers to find and share blog posts and increase the likeliness the blog link is found by readers. Twitter and Facebook are great places to find communities of other bloggers who are ready and willing to share good content!

  1. Reach out to other bloggers

Does your client (or you) follow a popular blog that covers similar subject areas?  We advise our bloggers to reach out and say hello to the other writer! For bloggers, it’s important to expand the reach of the blog by inquiring to other writers if there is an opportunity for cross promotion or guest blogging.  Bloggers, much like journalists, need content and will often welcome guest posts with open arms.  The blogger will also help promote your guest post through their various networks which expands the reach and credibility of the blog.

As a blogger myself, I have found these tips to be extremely helpful in attracting readers. The blogosphere is crowded, but with a little bit of work you can drive traffic to your blog and attract readers who trust your insights and opinions.

10 Public Relations Mistakes You Should Avoid

July 17, 2014

Let’s face it: even the most seasoned PR professionals make mistakes sometimes.  But the good news is, now you don’t have to be one of them!  The PR team at EZG compiled a list of our top 10 mistakes to avoid in PR so that you can begin your PR efforts with know-how and guidance. 

Mistakes1_july blog post

1. Setting unrealistic expectations
PR can be tough and achieving success can’t be boiled down to an exact technique.  As a PR pro, it can be difficult to predict what will “stick” with reporters and producers, so we must always keep in mind that just because a reporter said ‘no’ to a pitch at one time, it doesn’t mean they will scratch your source/story idea off their list forever. Sometimes it takes some time to see a story idea unfold, and keeping your (and your client’s) expectations realistic will keep your stress level down and make your wins that much sweeter.

2.  Adopting the one-size-fits all approach
Every PR client is different and requires an approach suited for their needs — techniques that might work for some won’t work for others.  By making sure you’re nimble and adaptable in an ever-changing media environment, you can ensure you’re making the right (and tailored) recommendations for your clients.  While some might benefit from receiving regular press release distributions, others will need a more social approach.  By expanding your services, you’re more likely to meet the needs of diverse clientele.

3. Creating a cluttered brand
Quality trumps quantity- always. When it comes to social media, everyone feels the need to take their brand online. If a client is going to be active on social media, make sure you come up with a strategy to produce engaging content that is relevant to their brand. It’s better to have fewer posts that follow a set strategy than a flurry of off-message noise.

4. Choosing the wrong medium for your message.
It’s essential to find the right medium for your message. Not everything your client or brand does warrants a news release. Not all information is created newsworthy. You need to think about what channel could be the right outlet for your message before anything else. Maybe a piece of company news would be more effective on social media than in a news release. Fully understanding different outlets available to you will ensure your message gets the attention it deserves.

5. Misleading a reporter. Or a client. Or anyone.
When your goal is to put two professionals together to get value out of an exchange of information, you better make sure they’re both clear on what they’re getting.  Blurring the lines that define that transaction with either party usually leads to a bad experience – and in the end, you’ll make the client, the reporter, and yourself look bad. Resist the temptation to over promise and instead just tell it like it is.

6. Skipping the research.
You can’t pitch what you don’t understand.  The deeper your knowledge of a subject, the more confident you’ll be engaging with reporters on a higher level about the substance.  And most importantly, you’ll be able to bring them real value and separate yourself from the many PR people that “smile and dial” their way through a list.

7.  Missing an opportunity to create news
When there is no news, create it. This philosophy is especially true for clients who want to create buzz by hosting events. Many PR pros miss opportunities when they do not encourage clients to market their buzz-worthy events to the media. Newer companies and start-ups tend to host events as a way to attract new customers, but promoting the event to reporters and producers can come as an afterthought.  PR pros should schedule meet and greets, press previews, and table-side interviews with notable event attendees to ensure coverage.

8.  Sounding like a broken record.
Most PR professionals fail to keep a record, and can sound repetitive with their pitching. At any given time, you should have a good idea of the reporters who “like” or follow a client’s page on social media. If they’re interested on social, they’ll probably be interested in targeted pitches.  While it’s unnecessary to track a single reporter daily, keeping track of who you have talked to and when you’d like to reach back out is a good idea.  Doing so will help you set meaningful goals for your PR efforts in the future, and determine what works and what doesn’t work.

9. Not answering journalists’ questions

If you attract attention from major media outlets, you can expect journalists to ask questions. If you’re pitching the story, you should be an expert on the subject matter (see #6) and ready to answer any questions the journalists have about your client or story idea.  How well you answer their questions can make the difference between publication and a missed opportunity. The PR professional must prepare for potential questions, and have answers ready just in case.

10. Avoiding the follow-up

Much of PR’s magic lives in a good follow-up. No one likes to be viewed as pushy or annoying, but more often than not, a writer or producer’s interest is gained after following up with a phone call or email. Our job is to support journalists by making their jobs easy- so we must always keep in touch with the right information. Not following up can almost guarantee your story will slip through the cracks. Trying different angles are carrying on a conversation with a reporter usually unlocks a relationship that can stand the test of time.

What mistake do you try to avoid in Public Relations?

 

 

How The Hit Show Scandal Lit My PR Fire

May 1, 2014

Some PR practitioners may be naturally born and bred for the industry, others are not. I happen to be one of them-good news for me, all is not lost! After spending years in event marketing and even dabbling in acting and modeling, something happened to me-a popular television show inspired a shift.

Scandal, starring Kerry Washington as Olivia Pope, ignited my curiosity and passion for PR. Watching her act as a fire extinguisher, share stories and form powerful relationships with heavy hitters lit my fire!  Her performance got me thinking, I can be a PR pro too!  A little voice inside my head said, “think outside the box Stacey, and don’t just limit yourself to marketing or modeling. Don’t just consume. Create…” Yes the voice inside my head really said all of that!

After listening to my voice, I recognized three PR touch points: create a story, share the story, track the story. These are just a few of the things I am blessed to do on a daily basis in my position as a Public Relations Account Executive with Ebben Zall Group. Our boutique firm is packed with brilliant individuals who just “get it.” We understand the value of public relations campaigns and leveraging our clients’ goals.  Many are drawn to big powerhouse media, PR and marketing firms, and at EZG I have learned to never underestimate the power of a focused and fun boutique agency. Similar to Pope and Associates, a small group of brilliant people who get the job done well-EZG is home to a tight knit group of people who work well together and get results.

It's handled.

My inner Olivia Pope says, “It’s handled.”

PR and communication professionals all over the world are mastering new skills. More so, modern day television characters featured in Scandal and Mad Men, are representing the industry on a wide scale. These shows are providing a sneak peek inside the industry of people like you and me- the communications pro.  Because of these characters, the general public is now exposed to what we do every day; integrating strategy and creativity for powerful results. .

From the CEO all the way down to the interns, at EZG, one of our goals is to identify our why. We ask, what makes you tick? The natural born storytellers, loud mouths and those who hold eclectic career paths have become more attractive.Those in a position to hire are asking potential employees “what lights your fire?” and brilliant blazing teams are being built because of it.

You and I are fire extinguishers because we create content, we establish credibility, we encourage connections and are master storytellers. We integrate marketing into our PR efforts mixing the traditional with out of the box strategies. All in all, I have noticed our efforts drive new big business.

At least, that’s what’s being done here at Ebben Zall Group and man am I happy to be a part of it.

Did you know ABC’s hot show Scandal was inspired by the real life of PR Pro and Crisis Manager Judy Smith?

Take a look at Barbara Walter’s interview with Judy Smith and tell us how it inspires you @Ebben_Zall 

 

 

Live-Tweeting: A Powerful Way to Connect

January 22, 2014
©Esther Vargas

©Esther Vargas

With so many users on social media in 2014, it is nearly impossible to simply watch T.V. “Tweet-watching” would be a more accurate phrase to use when describing how we interact with television shows this season.

Program viewers like me live-tweet during programs as they air and share opinions in real-time with other viewers by connecting with hash-tags. Live-tweeting television shows using designated hashtags has taken over Twitter, with #Sherlock , #Scandal  and #GoldenGlobes emerging as trending topics as they air. By using Twitter as a communications tool to connect with others T.V. fans, thousands of people are watching, tweeting and interacting with each other at light speed.  Because of this, television is no longer a passive activity but an interactive experience.

The shows also encourage live-tweeting as they often include the desired hashtag to use on the screen, and ask viewers to tweet @ reactions to the show’s Twitter handle. For example, when the airdate for the third season of hit BBC drama Sherlock was announced, the show introduced the hashtag #SherlockLives on the side of a hearse. Fans instantly took to the new hashtag, and used it in their tweets when Sherlock returned on January 1st, 2014. The BBC used the hashtag as they live-tweeted their reactions and exclusive photos and content for the three episodes of the series. By connecting through advertising, show promotions and Twitter, fans were able to share in the experience of the show’s premiere instead of simply observing it.

However, live-tweeting is not just reserved for TV’s biggest fans—brands are also tapping into the benefits of live-tweeting and using it as an advantage.   For example,   DiGiornio Pizza is one brand that excels at leveraging the power of Twitter conversations.  During NBC’s Sound of Music Live! DiGiornio live-tweeted the entire show which resulted in hilarious tweets and free media coverage for the brand. Using #SoundofMusicLive (the second highest trending topic that night) DiGiornio was visible to a large audience, which resulted in hundreds of retweets and catapulted the DiGiornio brand as a trending topic. While the Sound of Music and frozen pizza seem to have nothing common, the people behind the DiGiornio social media campaign created funny and clever ways to tie their tweets to the broadcast and connect back to their brand.

More Examples of DiGiornio’s Creativity here:

Live-tweeting is a new way for social media managers to garner attention for their brands on social media. While live-tweeting might not work for every brand, it is an intriguing new way to use Twitter and users are already starting to get on board. If you’re confused about how to get started, I’ve included a few helpful tips below:

  • Think before you post
  • Be spontaneous
  • Find clever and creative ways to engage
  • Bring the conversation back to your brand/program/event

Live-Tweeting has already shaped the way that broadcast outlets, brands, and consumers connect in real-time. With the rise of social media platforms like Snapchat, it shows that there is now slowing of the need for immediate stimulation. Because of that need, I feel that live-tweeting will become much more common. It will be interesting to see if more brands will utilize the potential of live-tweeting and how sales will be directly impacted—who knows we may even cover that topic on the Ebben Zall Group blog.

Two great brands that tweet great together

October 4, 2013

Just a few weeks ago I posted about “staying on top of the media mix,” looking at how the industry lines between PR, advertising, and social media are blurring to create effective marketing campaigns. I discussed how Honda’s #WantNewCar campaign strategy implemented all three elements cohesively and engaged with target audiences.  And guess what? Honda is at it again!

In my opinion, the car-maker is blazing past other automotive companies when it comes to utilizing social media as a powerful marketing medium. Honda has taken to Twitter to promote a new feature added to the 2014 Honda Odyssey: a tiny, built-in vacuum that is fueling a social media surge that has sucked in the Twitter feeds of major consumer brands. Yes, a minivan and a vacuum have started a conversation that turned into a viral marketing sensation. The promotion of the newly designed Odyssey kicked off with a series of cute commercials, featuring the vacuum at center stage. If you haven’t seen the clip yet, check it out here:

After Honda captured viewers with the commercial, the marketers turned their attention to twitter. While scrolling feeds on October 1st, I noticed that Honda began tweeting @ other brands, using the vacuum as a conversation starter. Honda posted tweets that demonstrated the sucking power of the vacuum using products from companies like Oreo and Lego.  Consequently, those brands began to retweet the clever pictures and captions to their own audiences, and the campaign gained viral stardom.   

Who would have ever thought that Oreo and Honda would engage in a cross-promotional twitter strategy that appeals to the mass market?  Here’s a slide show of the images and tweets posted by Honda:

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More and more on social media we’re seeing corporate brands using digital platforms to push their overall brand or a specific product. Whether they’re taking advantage of timely content (like Oreo’s Super Bowl Blackout ad), or launching a planned campaign  like Honda’s Odyssey vacuum effort, social media helps to get the message directly in front of the consumer.

Honda’s social media strategy was successful because:

  • The tweets were short and to the point.
  • They targeted brands that share their audience (families with small children) – parents can relate to lost Lego’s and cookie crumbs on the floor of their car.
  • Targeted popular brands with a large following, and using dynamic images that were designed to be easily shared amongst large groups of people.

In public relations, we are our clients’ storytellers, so it’s our duty to know which mediums act as the best platforms to get the message out. In our work with automotive clients at EZG, keeping up to date with campaigns from brands like Honda is a no brainer, so we always think of ways that we tie broader corporate campaigns to our local clients. Whether companies use other brands to help push their message, piggy back off of a corporate campaign, or blend traditional advertising and PR with social media, integrating messages and media is what delivers the best and most convincing campaigns.

The PR Rookie Tool Kit- Tips & Tricks For Your First PR Job

August 27, 2013

As the new kid to the public relations school, I entered my first full-time position here at Ebben Zall Group with starry eyes, and five internships under my belt. Coming into this position as an Account Coordinator straight from graduate school has been quite an experience. What I didn’t realize was that a PR professional has more responsibilities than ever in today’s digital and fast-paced world.

For my first contribution to our EZG Blog, I have decided to provide other Millennials some tips for surviving their first role in public relations.  Even though I did learn a lot from internships, nothing beats real world experience.

1.      Arm Yourself with Answers.

Always anticipate questions from a client. When speaking with clients, I have learned that it is important to leave no stone unturned. By demonstrating preparedness, clients become well informed and the PR team becomes trusted. When all potential bases are covered, your client will feel comfortable placing their success in your hands— and that can lead to a long and successful relationship.

2.      Trust your Social Media Instincts.

Chances are you are going to be spending much of your time interacting on social media. As a millennial, I have used social media in my daily routine for quite some time, but it is a different ballgame when it is used professionally. If a tweet or post does not sound quite right, don’t post it. If you sense controversy, follow your gut and save yourself the trouble. Don’t be afraid to get a second opinion from a co-worker if you are on the fence.  Look at what happened to Dr. Phil this past week: a careless tweet landed him in some hot water with the media.

3.      Create Multiple To-Do Lists to Remain Organized

PR professionals need to be thorough and well-organized when relaying information internally and externally. If you work at an agency, you are most likely bouncing around different projects with multiple clients throughout the day. Keep multiple “To Do” lists for urgent tasks and a separate list for long-term items. I personally have a table with items under four different categories marked urgent, tomorrow, next week, and ongoing. I update this every day to stay on top of my work and committed to organization. Tip: color-coding your tasks can also be a big help as well.

To my friends who have decided to embark on a career in public relations: this may be your first “real world” experience.  The territory may seem daunting at first, but remember that your co-workers were once in your shoes. Don’t be afraid to ask them for their own tips and tricks – they want to help you learn. Use their knowledge to your advantage, because one of the best benefit of a team is the shared experiences that can be gained.

Millennials are a new generation looking to find a voice, and what better way to do it than working in PR?  I hope these tips were useful, and if you have a trick or tip to share send me a tweet @ShawnaLMarks. I’m always happy to trade ideas with fellow millennials and communication professionals. Good luck and don’t forget to keep calm, after all, you’re in PR! 😉

Shawna w/ PR sign

Bringing interaction with real HUMANS into social media

July 19, 2013

Social media is awesome. I live, love, and breathe my social networks, and if you’re reading this post you probably do too. New apps and social networking sites continue to pop up daily (example: #RoyalBabyApp), and to keep up, our eyes and ears become glued to our devices. We take “selfies”, check emails, create short videos on Vine, and filter photos on Instagram.  Let’s be honest, we’re all hooked.

In the age of social media communication, news is traveling at light-speed.   As social media users, we all live this experience every single day. YouTube videos go viral and are passed around to co-workers and friends; a cute note written by a child is plastered across Twitter, and sporting event highlights are replayed over and over again.  So it’s shocking to think that until recently, a Facebook page had fallen under my radar.  There is a community page on Facebook that I wish I had been aware of all along, because of its emphasis on the human spirit. Simply put, I think this page is the bee’s knees.

Humans of New York (HONY) was started by a man named Brandon in the summer of 2010 with the idea that he could construct a photographic census of NYC’s inhabitants. With every photo, Brandon interviews the person (or persons) in the photo and includes a few blurbs from their chat as a caption to the photo.  Over the course of his journey, HONY has become a sensation on Facebook. With close to a million “likes”, the page is verified, and followers comment, like, and share every post. HONY doesn’t give out prizes, they’re not a consumer brand giant, and it is not a celebrity news page–so what makes photographing people in NYC so captivating?

I believe that HONY’s popularity is due to the fact that it combines social media with a personable touch.  In the infinite sea of social media profiles, all users are looking for something that provides a personal connection and HONY is that something.  From NYC’s smallest members, to the oldest, wisest, and most unique, HONY showcases it all.  HONY displays real life situations through its photos, and because of this, followers can relate to their own experiences through the stories.  Followers of the page share their thoughts and thank Brandon for the photos because they serve as a way to stir up conversation and provide insight on the human experience.  Here are a few of those photos taken from the HONY Facebook page:

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As a PR and social media maven, I want to take a step back and analyze HONY from a personal point of view. I’d say that HONY is doing an amazing job of:

  1. Fulfilling their goal/mission
  2. Engaging and connecting with their audience
  3. Creating and spreading important and profound messages

All brands attempt to relate to their targets, and establish a trust in their audience. With a book drop scheduled for October, I’d say that HONY has not only captured the hearts of its digital friends, but those traditional print minds as well.

Adidas: All Day I Dream About Sales

April 10, 2013

win for Ware

March Madness has come to an end with the Louisville Cardinals being crowned the Men’s NCAA Division 1 champions. But almost two weeks ago the spirit of the team was crushed when sophomore stand out Kevin Ware suffered a gruesome compound fracture to his right tibia on live television. If you were fortunate enough to miss that game you were spared the unexpected gross factor, but social media outlets like Twitter (#PrayForWare) and YouTube quickly got you caught up to speed.

CBS – the network that was broadcasting the game – acknowledged the severity and sensitivity of this injury and chose to limit the amount of times they replayed the incident. Instead, they took to airing the reactions of fellow teammates, the competing Duke team, and the expressions of those in the arena. I truly give CBS kudos for their tasteful actions.

However, not everyone involved in “March Madness” acted with such class. Almost immediately after Ware’s injury, Adidas – which is the University of Louisville’s athletic sponsor – created a T-shirt sporting their new slogan “Rise to the Occasion.” The problem? The “S” in “Rise” was the same font and color of Louisville’s #5, Kevin Ware’s jersey number. Adidas saw the endless amounts of prayers, well wishes, and support from fans, fellow Universities, and even NBA players, and so they decided to capitalize on the situation. They directly played on the emotions of the consumers who were supporting the student-athlete, and used that player’s injury to make a buck.

For $24.99 consumers were able to purchase the t-shirt (until recently when Adidas pulled the t-shirt from sales). What makes this marketing fiasco even more of a hot topic is the constant discussions of whether or not college athletes should be paid. I personally do not think student-athletes should be compensated. You choose to play a sport, you choose to go to a big time school, and if you’re a great player you go into that University knowing that your school will profit off of your success. I personally believe student-athletes and their schools use each other to better themselves. The school provides the platform for you to be seen, bettering your chances of playing professionally, and in return they market your legacy to attract revenue and recruit new students.

The issue that I have with Adidas is that Kevin Ware wasn’t the all-star player on Louisville’s roster. He became famous because of his injury, and to profit off of his misfortune is distasteful to say the least. His injury was used by a multibillion dollar company for marketing, and the NCAA as well as Louisville stood idly by instead of protecting their student-athlete from exploitation.

Kevin Ware’s basketball future seems uncertain. To come back from such an extreme injury will take time, dedication, and support from those around him. My hope is that the school and the NCAA remember that this is a young man who may go pro at something other than sports, so it is important for them to support him on and off the court.

Hack-a-thon: Burger King and Jeep Edition

February 28, 2013

As we individuals in the social media atmosphere know, last week two major companies had their Twitter accounts hacked by an anonymous user. On Monday, Burger King was the first to fall victim of the hacking spree, only to be followed by Jeep on Tuesday.  You don’t have to be in PR to know that this was a very bad thing to happen. While most tweets issued by the hacker were comical and provided a few chuckles (i.e.: “we just got sold to McDonalds”, and “If I catch you at Wendy’s we’re fightin”), a lot of the tweets issued by BK and Jeep were obscene and caused some negative attention for the brands’ images.

When BK finally regained access to their account, they immediately updated their profile photo, deleted the imposters tweets, and edited their description which had been changed to “Just got sold to McDonalds because the Whopper flopped” during the hour long frenzy. What they did next was a smart move – they addressed the situation to their followers by issuing this tweet:

BK Tweet

But in this case, I have to ask if negative attention is really only negative? Besides everyone talking about their brands, reports show that BK and Jeep gained thousands of followers on Twitter because of the hacking incidents. Although we are sure the two companies would have preferred not to have been hacked, they can’t deny that the incident got them some free publicity! The entire social media world – as well as real time news outlets – was reporting on each brand’s activity as their crisis management teams attempted to gain control back over the accounts.

While Burger King’s account had only been hacked for a little over an hour, the negative – and ultimately positive – damage had been done. And even though Jeep suffered the same social media crisis the next day, it seems like both brands got the last laugh, or chirp, at the end of the day. With thousands of new fans and followers, Burger King and Jeep had a new audience to influence when it came to their next Twitter campaign!

Jeep and BK convo


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