A Newcomer’s Take On What it Means To Be #BostonStrong


There are many things that a person can accomplish within 90 days, like: lose weight, train for a race, finish a semester, or see the seasons change.  Ninety days, however, does not seem like an adequate amount of time to comprehend and understand what it means to be a part of Boston, MA.  It just does not seem plausible that a transplant would be able to truly absorb the culture of his or her new home town in a measly 90-day time span, right? After this week, I would argue that it is.

I have lived in Boston for 90 days—and if there were ever a time for a newcomer to witness the true colors of Boston, its people and its essence, it’s now. 

As someone who was raised in Cleveland and lived in Chicago for 7 years, this is truly my first time experiencing life on the East Coast.   There are many attractive things about Boston to me– from the waterfront, to the sports teams and the strong ties that Boston has to America’s infancy. Yet, one of the most attractive things to me, for professional reasons, is the city’s close proximity to the finest news sources that our country has to offer.  Boston is truly a great place for a Midwestern PR gal to plant some roots.

  While it has just been a short time since those seeds have been planted and began to sprout, it is the character of the city that was revealed in the past week has really shown me what it means to be a Bostonian.  Some argue that cities are living entities that have personalities and characteristics making them each unique.  With that argument in mind– If I could create a marketing tagline to describe what Boston has uniquely demonstrated, it would be: Boston: United as one, divided by none.

As a PR professional, most of the day is spent searching for a story, searching for creative ideas, and always searching for positivity in clients’ messages.   This past week however, it was a challenge to stay positive. As for creativity, it was stifled underneath sadness and confusion—and the story? Well, there was only one story that we could all focus on.

Through it all, reporters were communicating through social media directly to athletes, families, and law enforcement in an effort to spread the word. All of the retweets, and Instagram photos and Facebook posts were done with the pursuit of justice at the forefront.  It was Boston’s united front and open communication that ensured that the goal would be accomplished.

For a person new to Boston, hearing the phrase “Boston Strong” might not mean anything unless this past week was lived and witness first-hand.  “Outsiders” always imagine certain criteria when thinking of Boston, whether it is lobsters, or the accents, or Neil Diamond’s ‘Sweet Caroline’.  But clearly this is a city that has far more depth than the stereotypes offer. For me, the only thing that comes to mind when thinking about being a Bostonian—is pride.

As for my former hometown of Chicago—bravo to you! The media really focused on what was important through all of this— communicating that Americans will not be separated in times of need. The writers at the Chicago Tribune used the power of the press to demonstrate solidarity. Thank you sweet Chicago. So this week and every week at EZG, we will continue to find the positivity, keep our creativity sparked, and move forward, just as our town of Boston has.



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One Response to “A Newcomer’s Take On What it Means To Be #BostonStrong”

  1. Carolyn W Says:

    The friendship shown by the cities of Chicago and NY, and now, unfortunately, Waco, TX, was truly heartening. Just want to mention to you that I have known many transplants who were originally from Cleveland and they seem to do really well here for some reason. Its something about coming from a city with a very strong identity, I think. Anyway, welcome and good luck here!

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