Customer Loyalty…there’s an app for that.

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We may soon be thanking technology for purging our wallets of loyalty cards.  Fast food companies are taking a cue from place based social networking companies such as Foursquare in turning their customer loyalty cards into web based applications.  Same benefits, less plastic.

Carls Jr is the first of a couple fast food companies to launch their loyalty mobile application for iPhone and Android phone use.  The application allows customers to check-in when they get to a Carl’s Jr. and redeem coupons directly from their mobile device.  On the Carl’s Jr. app, once a customer has checked in 4 times they can spin a wheel of prizes that can be used immediately or saved for later use.  In addition to giving its customers instant gratification, customers can share their activity with Facebook and Twitter, creating a whole new level of word of mouth marketing where customers share restaurants they have recently visited and the savings they received as a part of the restaurant’s customer loyalty mobile program.

While Foursquare may take a hit with the onset of these new apps, we’re seeing a whole new interactive marketing tool emerge that lets retailers effectively interface with their mobile customers on a repeat basis.  Both sides get value out of the relationship, and it puts yet another brick in the social media wall.

 

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