Too much Lebron? Maybe, but at least it’s all in one place


With the vast amount of information on the web, users are spending less and less time on an individual site.  The clear trend is for searchers to gather information by jumping from one site to the next, and companies are desperately looking for ways to keep their viewers engaged for a longer period of time.

One new technology that has surfaced to answer this dilemma is NetBat, which allows sites to link photos of celebrities or athletes to related YouTube, Google and Twitter posts without leaving the site.  When users hover over images, apps pop up at the bottom of the picture to provide the latest news, tweets or videos on the subject matter.

I can’t decide if this is over integration at its finest or the greatest use for apps I’ve seen to date.  The ability to “learn more” just by rolling your mouse over an image is genius.  It allows the website to become a one stop shop for a full story, plus feature the videos, tweets and latest news (or gossip).

Advertisers can capitalize on this new tool by sponsoring the apps on sites that offer targeted integration.  The concern as we start to integrate content into content is whether viewers will be able to delineate a solid news source from a site that compiles credible sources with this type of tool.

Take this piece on the Lebron decision — within the image of Lebron, readers are able to click through to tweets, Google news, YouTube, etc.  This takes interactivity to the next level, but it also becomes a little unclear where all this information is coming from.  It’s been an ongoing theme of the Internet, and social media takes it to a new level…what content can you trust?  Is this a step too far when it comes to proliferating information on the internet?


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One Response to “Too much Lebron? Maybe, but at least it’s all in one place”

  1. Trust in Twitter? Not for hard news, thanks « EZG Blog Says:

    […] hard news, thanks By Jamie Giller A few weeks ago, Marianna asked a very important question—what information can be trusted on the web? Earlier this week, we found out that a Washington Post reporter has been suspended due to a […]

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