Finally, a print publication goes on offense

Great catch by, which reported last week that the Minnesota Star Tribune is getting creative as it tries to dodge the inevitable. writes:

The employees launched a new site to help save the struggling daily. While its not your most conventional way of finding a potential buyer for a newspaper, desperate times sometimes certainly push people to think outside the box. And if traditional methods of finding a buyer don’t work, alternative ways certainly couldn’t hurt as many other major dailies are now just collecting dust sitting on the auction block.

This is a great step, and I go so far as to debate the “desperate times” line of thinking – this is more in the direction of being proactive, realistic and creative in a hostile environment. When you see the zombies approaching to eat your brain, grabbing the nearest flamethrower isn’t desperate, it’s just the smart move (believe it or not, I don’t even like zombie movies…just seemed like right metaphor).

At the same time, the Boston Globe is being threatened with forced euthanasia by its parent, The New York Times. The Times called for an immediate $20 million in cuts, a fairly inhumane and unrealistic demand. But this feels more like a cry for buyers than a walk to the gallows – Boston simply will not be the first U.S. city with no legitimate major news daily. (sorry, Herald, tabloids need not apply).

I’d like to think these events bring us a few steps closer to the Newspaper Survival Coalition mentioned last month. Come on, fellas…as those zombie movies teach us, fighting the battle alone is the surest path to defeat.


3 Responses to “Finally, a print publication goes on offense”

  1. Mark Shapiro Says:

    Isn’t creativity in the face of what you yourself call an “inevitable” outcome in many ways what defines “desperate?” Sure, there’s an energetic difference…a feeling. But in the end, what’s all the fight about? Why not just admit that newspapers are just an obviously inefficient use of resources and reallocate them proactively. To me, what they’re doing is like ‘fighting’ terminal cancer, as if that’s a courageous thing to do, when the most courageous thing to do is examine how you ended up there in the first place and course correct if possible.

  2. Evan Zall Says:

    100 percent agreed. Self-examination and corrective action is evolution in a nutshell, isn’t it? I just think that print media should be approaching that reality en masse, instead of going out with a lonely fizzle.

  3. Times to Boston Globe: “Just Kidding” « Says:

    […] hardline stance on selling the Boston Globe.  This is good, because as we’ve written before Boston is not the Herald’s town.  It’s bad because it disproved my conspiracy theory that the Times Company was gleefully […]

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