Catching up on lost time: an irrelevant rant

Well, that was a long break, eh? I apologize for the radio silence – the truth is that:

a) I was called to Gaza to settle the ongoing conflict with a week-long tournament of rock paper scissors (note: rock always, always wins over there. Always.);

b) I was paralyzed by the economic free fall, locked in my bathroom in a catatonic state; or

c) I actually have no excuse, and have committed the cardinal sin of blogging: not doing it.

While you contemplate the options, I’ll recap the happenings of the post-less month that was.

We got a new President, a billionaire swindle, bank CEOs rotating into “apologies for money” Senate hearings in place of automaking CEOs, a Superbowl between two teams that nobody cared about until the fourth quarter (which reminded us that sports are better than the real world), a new bailout package to bail out the old bailout package, and the official word that Alex Rodriguez took steroids (which reminded us that sports are no different than the real world).

Meanwhile, life went on. This was more of a surprise than an outside observer may imagine, as the general sentiment as of my last post was that we were careening towards business Armageddon. Yes, there is big trouble in manufacturing and some consumer sectors, and no, I’m not implying that we are worry free. What we are is a living, breathing market correction in motion.

However harrowing this might be, it’s also fascinating from a marketing perspective, an economic perspective, a environmental perspective, and yes, even a financial perspective. When Obama ran for office, when he was elected, and when he was inaugurated we marveled that history was being made. For some, it meant that change had gripped the country and centuries of building in the wrong direction were being broken down.

Not to sound sickenly upbeat, but I’d like to approach the country’s current adjustment period (ahem, catastrophic economic implosion) in the same way. For decades we built the country on money for the sake of the money; greed at the top generated greed at the bottom, which led to over-exploitation of the masses and over-leveraging of the con-artists that were bleeding them dry.

Terrible that it came to that, but we’re human after all. Greed is not good, Mr. Gekko, but it’s unavoidable.

A wholesale shift away from the system that wronged us is a positive thing. Instead of relying on speed-of-light, too-good-to-be-true financial engineering, we can reinvent on a platform of education, clean energy and entrepreneurship. It will be painful, it will be long, it will be heartbreaking, but in the end, it will be…better.

Phew. Got that off my chest. Back to media and marketing next time, I promise.


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