A new soldier in the professional services blogging battle

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I’ve written much in this space about the tendency of professional services firms to drag their heels on innovations in marketing. In more cases than I care to count, firms are content to let every other industry test new tools to the point of depleted effectiveness.

But wait! Over there! Is that a CPA firm launching a blog?!

Yes. It is. To those wired into the blogosphere, that may seem like a small deal, but think on this: there are fewer than 50 registered CPA firm blogs out there…and around 75,000 CPA firms in the country. So hats off to Telos Communications client MFA – Moody, Famiglietti & Andronico, first for seeing the value in online media, and second for truly putting their expertise and personality on the line.

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