Telos and RainToday.com on White Papers

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Thought leadership continues to evolve, and one of the things we’re enjoying is the blending of old tools with new distribution tactics. That’s why Telos enthusiastically participated as a co-author in the newly released RainToday.com guide, How to Write and Market a White Paper. Getting to the bottom line, here’s a thought that sums it up nicely:

White papers continue to work for you long after they are written, framing your point of view, methodology, and philosophy for potential buyers. Building a reservoir of thought leadership pieces in the form of white papers and other initiatives also helps you bolster your identity as a forward-thinking market leader.

Having a thought leadership position brings credibility to your brand and a significant boost to your business development efforts.

Quality writing plus innovative delivery yields measurable results, it’s as simple as that. The guide walks through some fascinating new ways of getting white papers to targets in ways that will keep the content readily available for the right readers.

Good stuff.

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